New consumer research indicates resilience for coffee cakes
New study reveals pandemic era consumers' perspectives.
Culinary Visions has released new insight from The Mindful Dining Initiative focused on pandemic-era consumers, which delves into factors that favor the coffee café culture in the U.S. This initiative has surveyed over 8,800 consumers in the past seven years with new insight collected recently as consumers grapple with finding their balance in a world that continues to seek a post pandemic new normal.
Many of the practices that captured devoted customers have proven to be strong motivators to keep loyal customers engaged with their favorite places. Aspects of value beyond price that were appreciated by consumers pre-pandemic are even more important today as today’s patrons enthusiastically embrace the things they have missed for more than a year.