World Macadamia Organisation launches in Singapore
The newly formed World Macadamia Organisation (WMO) has officially launched and incorporated in Singapore, with a mandate to drive demand by creating a greater understanding and appreciation of this understated wholefood.
Industry data and global supply forecasts show the supply of macadamia nut-in-shell will double by 2025, and possibly triple by 2030, to over 600,000mt. To ensure that demand meets supply, whilst still retaining the macadamia’s premium positioning, the WMO has been charged with stimulating growth, and helping to solidify the long-term foundations for a strong, sustainable market.