Better-for-you snacks market brings in $39 billion in 2020
The U.S. food and beverage industry has been impacted heavily by COVID-19. In 2020 especially, more people looked to improve their health to prevent or lessen the severity of illness. Consumers are buying more better-for-you snacks that have health claims or label claims perceived to be healthier to improve health and hopefully ward off illness. Snacks with claims that are better-for-you feature good taste, indulgence, and convenience while being healthier than standard snacks by virtue of nutrition or portion sizes.
In 2020, sales reached $39 billion on the strength of pandemic trends as reported by Packaged Facts' new report Better-for-You Snacks: Market Trends and Opportunities. Snack products in the scope of this report include those with low carb, high protein, low/no sugar, lower fat, plant-based, clean label, whole grain, natural, and heart healthy claims that are perceived to be better for health.