IRI releases most recent data on Thanksgiving shopping trends
IRI, a global business in innovative solutions and services for consumer, retail, and media companies, has released its latest insights on Thanksgiving-related grocery trends, expanding on the findings published on Oct. 21 and Oct. 27, 2021.
“More than ever before, consumers are planning ahead for Thanksgiving by shopping early for key items, driving a 4 percent sales lift of the entire edible category for the week ending Oct. 31, 2021,” said Dr. Krishnakumar (“KK”) S. Davey, president of client engagement for IRI. “The latest data also shows that shopping habits vary widely among consumers of different demographics, primarily across age groups and household income levels. The distinct behavior patterns of each shopper demographic create important insights for manufacturers and retailers as they optimize their advertising and promotion strategies in the final weeks leading up to Thanksgiving.”