LiveKuna secures Series A round of funding led by Grupo Bimbo
LiveKuna, a vertically integrated superfood company established in Ecuador, announced a Series A round of funding led by Grupo Bimbo with participation from SOSV and AMADEO. Grupo Bimbo, the world’s largest baking company and owner of over 100 brands including Sara Lee and Thomas’ English Muffins, will partner with LiveKuna on superfood innovations and support their plans to expand distribution in the U.S., Canada, and Mexico, strengthen the North American team, and increase the network of farmers.
Before launching LiveKuna, co-founders Carlos Gutiérrez and Santiago Stacey set out to find Ecuadorian farmers who were growing superfoods, committing early-on to sourcing from family farms. Today, they work directly with nearly 500 environmentally-friendly farmers from their home country to source chia and quinoa, telling a story of who, when and where the ingredients come from. LiveKuna’s vast portfolio of natural products includes gluten-free flours, pastas, cereals, seeds, and grains in addition to its growth-driving line of superfood snacks KunaPops.