ParmCrisps announces new 'Unsinfully Good' brand campaign
ParmCrisps, the artisan-crafted, crunchy crisps made from 100 percent real cheese, has debuted its new “Unsinfully Good” brand campaign. With the intention of making more consumers aware and willing to try ParmCrisps, the integrated marketing campaign showcases ParmCrisps as a heavenly, better-for-you snack that provides all the snacking goodness with none of the guilt.
The brand’s “Unsinfully Good” campaign is featured across multiple consumer touchpoints including broadcast, via several streaming services, and through a combination of social and digital advertisements. Each brand placement touts ParmCrisps key benefits as the premier guilt-free, low carb and high protein snack.