Study: Which OREO flavor wins most online demand?

Ahead of National OREO Day (March 6, 2022) the data science team at Pattern tracked consumer demand (or the number of people shopping for a given item during a given period) on Amazon during every day of 2021 to determine which OREO flavor was America’s favorite.
They found that Original Flavor Oreos had 679% more demand than the next most demanded flavor: Lady Gaga OREOs. Original Flavor held 55% more demand than the rest of the field (including Golden OREOs, Mint OREOs, etc.) combined.
Additional findings from the study:
- Red Velvet OREOs see a 44% increase in monthly demand, respectively, during February, likely thanks to Valentine’s Day.
- Mint OREOssee their demand peak during March with a 21% increase over the monthly average—thank you, St. Patrick’s Day.
- Fudge-Covered OREOs see a 75% jump in demand during December, likely boosted by holiday festivities.
To take a deeper dive into which OREO flavors see demand when (including charts), take a look at the full analysis here.
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