Case Study: With Crisp insights, Outstanding Foods is in hog heaven
Outstanding Foods’ plant-based snacks are disrupting the snack category one region at a time. It all began with Dave Anderson, a well-known vegan chef whose LA restaurant served the likes of Paul McCartney and Bill Gates. Dave was also a CPG pro who had co-founded Eat Just and served as executive chef at Beyond Meat, where he helped create the famous Beyond Burger. Inspired by the idea of creating nutritious, better-for-you snacks, he began talking with a regular customer, entrepreneur Bill Glaser, and the stars aligned. The two teamed up on a new creation: ultra-tasty pigless pork rinds and better-for-you puffs full of protein, vitamins and minerals. Outstanding Foods’ tasty new idea has now been backed by a host of celebrities from Cesar Milan to Snoop Dogg.