LesserEvil acquires R.E.D.D., expands product offering into bars
LesserEvil, the better-for-you snack brand on a mission to make healthy, organic, less-processed, and sustainable snacks more accessible to everyone, announced that it has acquired a majority stake in Portland, Maine-based R.E.D.D. Bar. The deal is LesserEvil’s first acquisition and one that gives the company a running start into a challenging market the company has long wanted to enter.
“Given LesserEvil’s focus on functional snacking, the bar category is the next natural progression for the brand,” said Charles Coristine, CEO of LesserEvil. “Like LesserEvil, R.E.D.D. prioritizes high-quality, clean ingredients with health benefits. R.E.D.D.'s proven track record for making delicious, functional bars and its strong retailer relationships, coupled with LesserEvil’s expertise in operations and expanded production capabilities, will allow us to combine our resources in a way that enables us to grow faster and smarter together.”