The new brand identity will unify the bakery experience, online ordering, and delivery.
Since 1996, Magnolia Bakery has been one of America’s most cherished bakeshops, setting the standard for desserts. Today, the iconic institution is making moves to future-proof the business and transform from a “New York treat to an anywhere eat” with a new brand identity that brings the magic of their desserts to your door.
“Magnolia Bakery is growing, with greater focus on its direct-to-consumer business and an expanded retail footprint around the world. It’s time to evolve Magnolia Bakery’s beloved brand essence into a cohesive identity that excites both our day-one locals and consumers who may never set foot in our bakeries. We’re truly bringing the magic of the bakery to your doorstep, wherever you are,” said Eddie Revis, chief marketing officer at Magnolia Bakery.