Grain Foods Foundation asks USDA to remove Checkoff Order from further consideration
The Grain Foods Foundation (GFF) has petitioned the US Department of Agriculture to withdraw the Wheat Flour Foods Promotion, Research, and Information Order (the “Order”) from further consideration. If approved by USDA, the withdrawal would cancel the pending publication of the Order in The Federal Register, a subsequent public comment period, and following that, an industry referendum. The Order, which came out of an industry checkoff feasibility study initiated in 2016, would have established a mandatory funding mechanism for promoting the wheat-based grain foods category.
The petition to the USDA followed a May 10 vote by the GFF Board of Trustees, expressing strong support for the withdrawal of the Order from USDA consideration.