Case Study: Almarai employs Syntegon technologies in its bakery manufacturing
Flexible solutions for a broad range of products.
Who doesn’t like to sweeten their day with muffins, cupcakes or pastries? Around the globe, sweet bakery products are considered a special treat—and the Middle East is no exception. For bakery manufacturers, however, the popularity of these sweet bites poses its own challenges: muffins, pastries, and croissants are very diverse and delicate products that must be handled with care—from distribution to primary packaging. One of the world’s largest baking manufacturers, Almarai, therefore relies on integrated packaging systems from Syntegon.
Founded in 1977, Almarai is ranked as the number one FMCG (Fast Moving Consumer Goods) brand and the largest bakery manufacturer in the MENA (the Middle East & North Africa) region. In addition to its high-quality dairy products, Almarai has diversified its product portfolio to include juices, baked goods and poultry under the brand names Almarai, L’usine, 7DAYS, and Alyoum. Meanwhile, the company operates successful joint ventures with Chipita and PepsiCo.