The bars category features a multitude of product types that offer snacking opportunities throughout the day. Whether a granola, nutritional, sports nutrition, breakfast, or some other type of bar, more people are opting for the convenience they offer. As noted in our 2022 State of the Industry coverage, bar sales are up across the board—and in some cases, with significant gains over the past year (see “State of the Industry 2022: Snack bars rise in popularity as consumers return to ‘every day’ lives”).
Fruit ingredients are a natural fit for bar formulations, offering contributions like flavor, functionality, and overall label appeal. In order to learn more about this key aspects of bar product development, we reached out to Jeannie Swedberg, director of customer development and marketing, Tree Top Ingredients, Selah, WA.