Bob's Red Mill appoints senior vice president of marketing
New role will drive brand recognition and innovation.
Allyson Borozan has joined Bob’s Red Mill as senior vice president of marketing to help elevate the brand worldwide and optimize business strategy within the employee-owned company’s marketing, new product development, and customer engagement departments.
Borozan has 20 years of marketing experience driving growth and brand recognition for well-known household brands, primarily in the consumer goods sector. Most recently she spent 12 years at Kellogg Company, where she played a strategic innovation role and helped expand the brand into new product lines, particularly in the snack and breakfast categories.