Snack Food & Wholesale Bakery was recently able to chat with Jaylon Rosenblum, marketing director, Schwan's Company, about some trends in the cheesecake and frozen dessert category, and some predictions for the future.
National Cheesecake Day is on Saturday, July 30, and of the $1.6B frozen dessert category, cheesecake represents a sizeable portion of category sales. The $215M market showed a growth of $16.2M in the last year, with 22% of millennial/Gen X buyers purchasing cheesecake. In addition, 53% of frozen dessert buyers fall within the millennial/Gen X demographic.