Frito-Lay Variety Packs relaunch Back-to-School Blast Off Program to support girls in STEM
Brand partners with Star Trek's Sonequa Martin-Green.
Frito-Lay Variety Packs is teaming up with Sonequa Martin-Green, the first Black female captain in Star Trek’s history, for the return of the Back-to-School Blast Off program. This year’s program includes a partnership with STEM Next’s Million Girls Moonshot with a $100,000 donation to further the program’s mission of inspiring 1 million more girls in STEM by 2025 and send MGM’s first Flight Crew to Space Camp.
Sonequa Martin-Green will be featured on specially marked Frito-Lay Variety Packs on store shelves for a limited time. She also helped the brand surprise the MGM girls with the news about Space Camp and special ceremonial stars Frito-Lay named in each girl’s honor to recognize their dedication to STEM.