To support the better-for-you shopper with high protein, low carb, keto-friendly, and gluten-free options, the expansion of Southern Recipe Small Batch’s product line allows the brand to reach a broader audience of shoppers while bringing more education and awareness to the niche pork rind category. KRUTONES will become available in two savory varieties, including Buttery Garlic and Italian Herb. Shoppers can snack on them right out of the bag, toss them in a salad or use them as a crunchy topper for their favorite soups.

The experience of popping pork rinds and bringing them straight from the kitchen to the table, still crackling and freshly seasoned, is one pork rind consumers have continued to request. It’s also a dining experience that has found success at various restaurants nationwide. In a recent study 86 percent of shoppers agreed the at-home pork rind popping experience was one they were intrigued with. The ingredients are also cleaner, boasting a simple nutrition panel. Shoppers are encouraged to season their freshly popped, still crackling pork rinds with their own seasonings, straight from the fryer, the stovetop, or the air fryer. Seasoning suggestions and recipes are available on the brand’s website at SouthernRecipeSmallBatch.com.

“We’ve worked hard to educate today’s consumer about pork rinds and demystify the category, overall. With the opportunity to bring Southern Recipe Small Batch to shoppers in a different part of the grocery store, we’re confident we’ll be able to broaden our audience and adopt new, loyal pork rinds lovers,” shared Mark Singleton, vice president of sales & marketing for Southern Recipe Small Batch. “Casual snackers, dieters, foodies, and everyone in between is sure to love KRUTONES and our pop-at-home pork rinds.”