RITZ launches holiday campaign celebrating American celebrations, cuisines, traditions
Campaign kicks off with ad spot showing culturally diverse families welcoming others while celebrating holidays.
Today the RITZ brand launched its new holiday campaign, titled “Our Holidays,” to celebrate the wide range of cuisines, traditions, and flavors found across the holiday celebrations of culturally diverse families throughout the country. An extension of the brand's “A Taste of Welcome” purpose platform, which aims to make the world a more welcoming place, RITZ is highlighting the powerful role food and traditions play in bringing people together for the holidays and beyond.
The multi-faceted campaign, which includes a collaboration with acclaimed chef Marcus Samuelsson and a showcase of holiday recipes from an array of immigrant families, kicks off with a new ad spot that shows culturally diverse families welcoming others as they celebrate their holidays. Evoking a sense of warmth and joy, the spot captures the essence of each celebration and the convivial atmosphere, all while spotlighting foods and recipes representative of each family’s cultural celebrations and how they naturally pair with a RITZ.