SNAX-Sational Brands' Cookie Pop, Candy Pop launch 'The Popcorn Challenge'
Annual 'SnackGiving' supports charity partner The Ryan Seacrest Foundation.
Cookie Pop and Candy Pop by SNAX-Sational Brands Group is celebrating its annual "SnackGiving" initiative for 2022 with its first-ever "Popcorn Challenge" to help raise brand awareness in support of official charity partner, the Ryan Seacrest Foundation, and its work with Children's Hospitals nationwide. The Popcorn Challenge, featuring Cookie Pop and Candy Pop, officially kicks off in November ahead of Giving Tuesday, the annual day of giving, and continues all holiday season.
On November 15, The Popcorn Challenge officially went live across social media channels, debuting a TikTok video by music artist and TV/Film personality Lance Bass, to challenge his followers to participate in the initiative with Cookie Pop and Candy Pop to benefit the Ryan Seacrest Foundation Children’s Hospital Seacrest Studios Network.