SunChips to spotlight underrepresented artists on bags
Artists will also be spotlighted in new exhibit during Premier Art Week in Miami.
SunChips has brought back its “Art Seen” campaign to give diverse artists a stage on the ground in Miami during one of the premier moments in the global art scene. According to recent research, less than 15% of art in permanent collections in the U.S. is created by women and people of color. Select artists will also have a chance to have their work “seen” on more than 20 million SunChips bags and on SunChips social media and advertising.
“Sharing diverse viewpoints is essential to creating a world in which we all feel seen,” said Rhasheda Boyd, vice president of marketing at Frito-Lay. “Art is an incredible way to express unique perspectives. As a brand that encourages people everywhere to embrace their one-of-a-kindness, we’re leveraging this important cultural moment in Miami and our brand platform to highlight these talented artists and share their work with art fans across the country.”