IHOP, General Mills partner to turn brand's pancakes into cereal
Cereal will be available for purchase in late December.
IHOP has announced the new IHOP Mini Pancake Cereal – Blueberry & Syrup, an innovation coming to shelves starting this month. The brand listened to guests and fans to create this collaboration with General Mills, partnering together to bring something from IHOP right to consumers' breakfast table.
This cereal will allow guests to enjoy crunchy, blueberry pancake flavor in every spoonful. Each cereal box is filled with pancake-shaped pieces with natural and artificial blueberry and syrup flavor.