What: FREE Webinar
When: Available Until November 3, 2021
Clean Label: Key Categories, Trending Ingredients and Shopper Insights
The COVID-19 pandemic has not eclipsed the clean-label trend that has progressed in recent years. Instead, many consumers appear more concerned than ever about what is in their food, its origins, and any product benefits.
Clean label presents a particularly attractive opportunity in the fresh bread category, which has a highly significant value of nearly $9.4 billion, making it the largest retail category of baked goods. In order to foster increased shopper engagement, bakers can create new opportunities through strategic, science-driven product development, bringing nutritious, clean-label grain-based snacks and baked goods to market.
During this webinar, our speakers will explore:
- Shifting definitions of “clean,” including consumer attitudes and behaviors regarding “clean and simple” bakery formulations, and the roles of organic and natural foods
- Developing clean-label breads, snacks, and other baked goods with sprouted grains to offer improved nutrition and digestibly, as well as excellent taste
- Strategies for reducing or eliminating use of dough conditioners while potentially extending product shelf life
Can't attend live? Register to view the webinar on-demand!