Most fans would rather their team lose than see their game-day snack bowl run empty, according to the survey.

Extra surveyed adults spanning Gen Z to Boomers, exposing the most awkward holiday moments with a consumer call-to-action of "Chew It Before You Do It."

While concern over COVID-19 and inflation continues to decline, Numerator says consumers are less likely to attend typical Halloween celebrations and are cutting back on Halloween decor, costumes and candy.

Grocery pickup and delivery platform Instacart has revealed insights surrounding consumers’ Halloween candy buying habits.

Consumers are taking a greater interest in the products they consume and are looking for a health boost beyond basic nutrition.

The survey found 70 percent of parents with children under 18 believe that it is socially acceptable to start celebrating Halloween before October.

Barry Callebaut’s recent trend research shows consumers want to indulge without compromising their well-being, the health of others or the planet.

Numerator has published findings from an Easter 2022 consumer sentiment study to understand consumer celebration and shopping intentions, as well as inflation and COVID-19 impacts on the Easter holiday.

With Easter only a short hop away, the Peeps brand teamed up with Wakefield Research to survey 1,000 Americans on their feelings and preferences toward Peeps.

Numerator says consumers indicate a willingness to return to pre-pandemic behaviors across celebration plans, gifting categories and shopping methods.