ASB names Kristen L. Spriggs as executive director
Spriggs brings 20+ years in membership-based organizations to the role.
The American Society of Baking has announced Kristen L. Spriggs, CAE, IOM as executive director to succeed Kent Van Amburg, CAE, who retires March 2.
Spriggs brings extensive association management experience, with more than 20 years in membership-based organizations where she led the efforts to build community in partnership with volunteer leaders and staff. Throughout her career, Spriggs has engaged in the strategic leadership of events, certifications/professional development, and products/services to support member companies’ operational needs. During 17 years at the National Association of Mutual Insurance Companies (NAMIC), she also led the association’s overall sponsorship/advertising to generate non-dues revenue in support for valuable member programs. Most recently, she served as the chief member services officer for the American Society for Quality (ASQ), providing executive leadership of its 60,000+ global membership, 230+ chapters/components, standards development, knowledge management, events for both in-person and virtual HQ and Member Units, and sponsorship/advertising partnerships.