The Kroger Co. (NYSE: KR) today announced the launch of Kroger Mercado, a Hispanic-inspired brand joining the retailer's Our Brands' roster of products exclusively sold at the Kroger family of stores. Kroger Mercado's assortment offers more than 50 products, including fresh meat, beverages, snacks, sides, desserts, and more.
"Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands," says Juan De Paoli, vice president of Our Brands for Kroger. "We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others. Kroger Mercado is Fresh for Everyone."