Impact Capital, the private equity group of Mike Repole’s family office, announced it has acquired a majority stake in Junkless Foods. Repole, a serial entrepreneur with a track record of building and selling profitable businesses, and his team, will partner with Junkless founders Ernie Pang and Larry Beyer to help the better-for-you chewy granola bar become the go-to choice in the category. The entire team shares a vision to build the Junkless brand into the next billion-dollar healthy snack platform.
Repole is familiar with the snack food business. In between co-founding beverage brands Vitaminwater and Bodyarmor (which sold to The Coca-Cola Company for $4 billion and $8 billion respectively), he bought a majority stake in Pirate’s Booty. Over a four-year period, Repole and his team reportedly made Pirate’s Booty a household name through rebranding, a strategic sales strategy, partnerships, and innovation, quadrupling sales, and ultimately selling the company to B&G Foods. Repole was also a major early investor and board member in KIND, prior to its sale to Mars in 2020.