Coming out of Expo East, Rudi’s Bakery, known for its organic and gluten free bread, announced its expansion into the freezer section with three new innovations coming to market in late 2023 and early 2024. Additionally, the brand unveiled Justin Gold of Justin’s Peanut Butter as its new chief innovation and strategy officer.
With Gold at the helm of innovation, Rudi’s will be delighting consumers with better-for-you versions of their favorite comfort foods, starting with Texas Toast, which will launch exclusively at Whole Foods in October. Next year, the brand will bolster its frozen offerings with the introduction of Breakfast Sandwiches and Sandos, its take on a healthier PB&J, which will also be available nut-free.