On National Pancake Day (Sept. 26), Long Table unveiled a new design for its 100% heirloom grain pancake and waffle mix. True to its mission to put better pancakes on the table today for a healthier world tomorrow, the new packaging reflects the evolution of the growing food company and serves as a canvas to convey the values behind the brand.
“It’s not every day you pick up a food product that began as a love letter to an acrobat,” said Founder Samuel Taylor. “But that’s Long Table—we have a love story about an acrobat, stories about farmers leaving the land better than they found it, stories about the unique flavors of heirloom grains, and stories about our bonkers invention, popcorn flour. We needed packaging that could speak to all of these. It’s our joy to share these stories with our customers in the grocery aisle and on their tables.”