Everyone knows breakfast is the most important meal of the day, but all too often people sprint out of the house without it and by mid-morning their growling tummies are far from pleased. 

New and different flavors, portions and sizes styled for families on the go, and a mix of healthier ingredients including more protein are front and center for manufacturers of frozen breakfast products like pancakes, waffles and French toast.

Birch Benders recently released two new flavors of its Paleo-friendly pancake mixes, and one non-Paleo mix.

Krusteaz has announced the newest addition to its pancake portfolio, the Buttermilk Protein Pancake.

The frozen breakfast food category, including waffles, pancakes and French toast, has seen relatively flat growth overall during the past year—but with pockets of positive sales data pointing toward new opportunities.

Health conscious consumers now have two new options for a nutritious breakfast as Bob’s Red Mill has launched a Paleo Pancake & Waffle Mix and Protein Pancake & Waffle Mix. The

Atlantic Natural Foods has debuted new products from its Neat brand.

Foodstirs was co-founded by Galit Laibow (chief executive officer), Greg Fleishman (chief operating officer), and actress Sarah Michelle Gellar (chief brand officer), in October 2015.

The flexibility to produce different flavors, shapes, sizes and types of products is high on the list of qualities that snack and bakery makers are seeking from manufacturers offering griddle equipment and fryers.