This week brings a lot of Fun Friday stories to share, starting with Chips Ahoy's "Happy By Design" campaign, which champions multicultural artists.
Whether they create inside the classroom or tour a museum exhibit, teens derive an undeniable happiness from art, design, and creativity. As the brand that is Here for Happy, Chips Ahoy! wants to help design a world where all teens have the same opportunity to access multicultural art and be inspired by two top passions: art and creativity. Unfortunately, while 48% of teens identify as persons of color, only 15% of creative work in museums is made by artists of color. Because Chips Ahoy! believes representation matters, the brand unveiled Happy by Design. It is a campaign to inspire change featuring a national Augmented Reality (AR) experience. The AR provides a national platform to highlight works of art created by up-and-coming multicultural artists.