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Wilde spices up chips aisle with Spicy Queso flavor

The chips retail for $7.99 to $8.99 depending on pack size.

Wilde is spicing things up with its latest flavor, Spicy Queso, now on shelves at all Sprouts and select Target stores.

Unlike traditional potato chips, Wilde protein chips are crafted from 100% all natural chicken breast, egg whites, and bone broth. They are high in protein (10g per serving) while also being low in sugar and carbs.

Spicy Queso is packed with hits of smoked chipotle, roasted jalapeño, and seasoned, aged cheddar cheese; each chip gives a nod to classic chicken enchiladas.

The new flavor is now available in 4-oz. bags at Sprouts, with a SRP of $7.99 per bag, and in four-packs at select Target stores for $8.99, with greater national retail availability to follow in the coming months.

KEYWORDS: protein chips Wilde Brands

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.