The Almond Board of California (ABC) is tapping into artificial intelligence to fuel inspiration for the future of almond innovation. ABC will use Tastewise, an AI-powered food trends prediction and intelligence startup, to help the food and beverage industry anticipate fast-changing culinary trends and preferences, lending actionable insights for new product development.
ABC will incorporate the newly uncovered insights within the trade marketing program in both the U.S. and Europe to reach product developers and encourage more usage of almonds as an ingredient. Tactics include developing inspirational recipe concepts and resources from culinary consultants, showcasing trend reports through panel discussions at tradeshows, and ongoing communications to the snack manufacturing audience on the “Nuts About Almond Inspiration” LinkedIn page. In the U.S., ABC is hosting its “Tastemaker Trials”—a student competition, where a national cohort of food science and culinary education students will be invited to submit almond product concepts informed by AI data and trends through Tastewise. In Europe, ABC will partner with influential chefs to provide inspiration for trends-led recipes.