Frito-Lay has announced an ad ahead of the upcoming Super Bowl that will bring together three renowned National Football League veterans: Rob Gronkowski, Marshawn Lynch, and Troy Polamalu. According to the snack company, the three former players will join together to “rediscover the taste of victory, but this time with a chip-inspired twist.”
In the spot, the players experience confetti bursting from bags of Lay's potato chips, Cheetos extruded snacks, and Tostitos tortilla chips. The joy and “pop” of confetti transports them back to the feeling of celebrating on football’s biggest stage.