The makers of Planters nuts and snacks have announced the launch of its new national ad campaign created to change the denotation of the classic expression "Ah nuts!" from frustration into a positive: "Ahhh, nuts."
The campaign, developed in collaboration with BBDO MW, debuted on January 15. It features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine, all followed by the exasperated cry of, "Ah, nuts!" The campaign is built on the premise that Plantersnuts are always a joyful and positive snack.