Bell Flavors and Fragrances, Inc. has released its 2024 global trend inspirations via the Spark–Ignites Creativity, Inspires Senses platform. Since its inception in 2015, Bell’s Spark Trends platform has aimed at providing a one-stop guide to what’s next in the ever-evolving consumer landscape.
Kelli Heinz, vice president of marketing and industry affairs, states, “This year, Bell’s Macro Trends continue to shine, reflecting deep-seated behaviors and trends impacting consumers, customers and the broader industry today and in the future. Collectively identified by Bell’s Global Marketing teams, they represent core behavioral and emotional values shared by all humans, which are applied to various regions and across all product categories. As we move into 2024, these boundless trends hold steadfast.”