New LOADED cereal delivers more of favorite brands like Cinnamon Toast Crunch, Cocoa Puffs and Trix, but now loaded with vanilla crème. To celebrate, General Mills is dropping a limited-edition collection of swag because LOADED offers fans a chance to live the "Cereal Rich" lifestyle.
Living Cereal Rich is about living life to the filled-est and bringing maximalism to the breakfast table, says the company. The “Get Cereal Rich with Me” (#GCRWM) collection pairs LOADED cereal with over-the-top accessories that embody what it means to be “Cereal Rich,” including: