Product of the Year USA, the largest consumer-voted awards program in the country focused on product innovation, today announced the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the Product of the Year winners have all been awarded as the most innovative in their category.
Recognized as a globally established seal of approval, Product of the Year has operated for 16 years in the U.S., and over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store. With more consumers minding budgets and being more selective in their purchasing, the Product of the Year red seal is a distinctive mark that helps consumers cut through the masses of product on shelves to locate the best new products that stand out in the points that matter, such as thoughtful design, quality and innovation. By allowing shoppers to easily identify the top trendsetting products on the market, voted on by 40,000 fellow consumers, the emblem also serves as a valuable marketing tool for brands to build consumer awareness, especially among competitors within their respected spaces.