Savory snack food sales jumped to $796 million during Super Bowl Week 2023, according to new data from Circana, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide. The sales total represents a 29% increase from Super Bowl Week 2022.
The data reveals that Americans consumed 118 million pounds of savory snacks during the latest Super Bowl Week. To put that into perspective, considering the average weight of a U.S. adult is 180 pounds, that is enough snacks to fill Las Vegas’ Allegiant Stadium 16 times.