Brazi Bites today announced Date Better Snacks as the winner of its second annual Latino Entrepreneur Accelerator Program (LEAP). Chosen for the brand’s outstanding product, thoughtful ingredients, and inspiring founder Michelle Valdez-Wilton, Date Better Snacks will receive a $10,000 business grant and a 12-week mentorship with Brazi Bites Co-Founder and CMO Junea Rocha and her team. Additionally, Date Better Snacks will receive support from Brazi Bites' valuable partners in legal, public relations, creative, and R&D, totaling a value of $66,500.
When Valdez-Wilton’s two restaurants in Eagle Rock, CA shut down during the pandemic, the Date Better Snacks founder and CEO began experimenting with medjool dates and organic chocolate in her home kitchen. With her background as a pastry chef, she set out to bring natural, clean-ingredient sweets to the CPG landscape, filling a gap for healthy, indulgent treat alternatives to candy bars.