This spring, General Mills' Wheaties brand is debuting the highest protein offering in the cereal aisle to date—Wheaties Protein. The brand’s newest innovation packs more than 20 grams of protein into every serving.
As General Mills’ oldest cereal brand, Wheaties is building upon its rich history and expanding its legacy with its newest offering. The cereal brand has been powering champions since 1921 by honoring record-breaking athletes, but Wheaties knows protein isn’t only for the pro athletes. From marathon runners to busy parents, Wheaties Protein fuels everyday athletes to be their best selves with a satisfying protein offering that delivers on taste and versatility.