Mars announced that it has appointed Blas Maquivar as global president, Health & Wellness, Mars Snacking. With a tenure at Mars spanning nearly 14 years, Maquivar will oversee the company’s expanding Health & Wellness portfolio including brands Nature’s Bakery, Trü Frü, and Kind, the latter of which has expanded to 30 global markets outside of the U.S. and Canada since Mars took full ownership in 2020.
Maquivar joined Mars in 2010 as general manager, Mars Chocolate Mexico. He then served in several senior leadership roles across the Snacking business, most recently as president, Global Emerging Markets (GEM), where he led over 140 fast-growing markets including Asia, the Middle East, Africa, and Central America. During his tenure, GEM experienced double-digit growth of 11% year-over-year.