After receiving numerous high-quality designs, Pinnacle Foods Group, LLC, the marketers of Hawaiian Kettle Style potato chips, is asking for consumers’ help in selecting the winning design.
After receiving numerous high-quality designs, Pinnacle Foods Group, LLC, Mountain Lakes, N.J., the marketers of Hawaiian Kettle Style potato chips, is asking for consumers’ help in selecting the winning design.
Entrants submitted an original design for a Hawaiian Kettle Style potato chips t-shirt.
The top six entries were selected by a panel of judges based on originality, creativity and adherence to a theme.
Now, the team behind Hawaiian Brand Snacks is asking chip lovers and design enthusiasts from across the country to help vote and choose the winning design, so that it can be made into a Hawaiian-style t-shirt. Consumers can vote for their favorite design once per day, everyday, from Nov. 15-Nov. 30.
“What we’re looking for is original artwork that takes its inspiration from the package designs to bring the laid-back feel and taste of Hawaii to life,” says Terri Barberi, brand development manager in the specialty foods division of Pinnacle Foods.
To vote, “like” on Facebook at www.Facebook.com/Hawaiian_Brand_Snacks, which will link you directly to the online voting page, or visit www.hawaiianbrandsnacks.com and look for the voting page.
In addition to the winning design being featured on a t-shirt, which will be available online and in various marketing programs, the grand prize winner will receive a four-day/three-night trip for two to Hawaii, including airfare and hotel stay or a $5,000 cash prize. Five runners-up will each receive one of the following: discounts on surf boards, board shorts and bathing suits from a major national retailer, a boogie board or a one-year supply of Hawaiian Kettle Style potato chips.
Pinnacle Foods Asks for Consumers' Votes in “Hot Hawaiian T-Shirt Design Contest”
November 15, 2011