Summer might just be the sweetest time of year–and bakeries are making it sweeter with their latest offerings. On-the-go treats are forever a staple in the summertime shuffle, and individually-wrapped items make it easy for moms and kids to get a quick, portion-controlled sugar fix.
“Options for individually-wrapped products builds confidence in the consumer that our products are safe to enjoy,” says Roger R. Piffer, marketing director of Muffin Town, Chelsea, Mass. “Our grab-and-go products are fresh-frozen, thaw-and-serve, portion-controlled and individually-wrapped.”