Pillsbury Melts

Company: General Mills, Minneapolis

Introduced: September

Distribution: National

Suggested Retail: $3.69 for 11.5-oz. bag

Product Snapshot: Pillsbury Melts from General Mills put a new twist on the traditional place-and-bake cookie by combining the textures of a cookie with a creamy filling and chocolate drizzle icing. Consumers can enjoy S’more Sensation, a graham-flavored cookie with a melted marshmallow center, chocolate chips and a chocolate drizzle, and Molten Fudge Cake, a chocolate cookie with a molten chocolate middle and chocolate drizzle. Both can be baked at home in about 20 minutes. Each bag contains nine ready-to-bake cookies and icing.

This webinar will examine variables factoring into nutritionally improved candy sales, including ingredients, label claims, and alternative sugars.Better-for-you options remain top of mind for consumers who are searching for indulgences, but in a healthier format.