Company: Vitalicious, New York


Introduced: November

Distribution: Regional (Northeast, Maryland, Pennsylvania)

Vitalicious EnergyLoaf

Suggested Retail: $4.99 for 7.6-ounce box

Product Snapshot: Intended for breakfast or as a snack, Vitalicious’ EnergyLoaf provides sustained, balanced energy throughout the day. Each 1.9-ounce loaf contains 8 grams of fiber, 5 grams of protein, B vitamins and whole grain, but no preservatives, artificial colors or cholesterol. Consumers will find three low-fat, low-calorie flavors in their grocer’s freezer aisle: Banana Nut, Apple Cinnamon and Harvest Corn.