Company: Kellogg Co., Battle Creek, MI


Cheez-It Crunch'd

Introduced: January

Distribution: National

Suggested Retail: $2.89 for an 8-ounce bag

Product Snapshot: Cheez-It, a Kellogg brand, has ventured into the chip aisle with the introduction of Cheez-It Crunch’d, its first cheesy puff. Made with 100 percent real cheese, the 3-D snack delivers a crunch sure to appeal to Cheez-It fans and snack lovers. Crunch’d is available in two flavors: Cheddar Cheese and Hot & Spicy, featuring a Tabasco Hot & Spicy fiery flavor.