The approach to packaging is shifting in the food industry today in the wake of expanding e-commerce. In order to illustrate the challenges and opportunities for packaging as more shoppers opt for online purchase, Douglas J. Peckenpaugh, chief editor of Snack Food & Wholesale Bakery,spoke with Jorge Izquierdo, vice president, market development for PMMI, The Association for Packaging and Processing Technologies, which recently published its 2015“E-Commerce Market Assessment.”
Douglas J. Peckenpaugh: How are consumers reacting to the evolving role of e-commerce across our various retail categories?