In January 2015, IRI, Chicago, published a new report, “Private Label & National Brands: Dialing in on Core Shoppers.” Private label now accounts for $120 billion in annual packaged goods sales, up 2.1 percent over the past year.
And according to the data from IRI, as published in our recent June and July “State of the Industry” issues, private label has tremendous traction in snack and bakery categories.