The history of the American food industry boasts a number of iconic snack foods. And one of the best is Cheez-It crackers, a brand currently owned by another American classic, Kellogg Co. In fact, Kellogg's is home to a wealth of historic snack and bakery products, including Corn Flakes and Pringles, among dozens of other strong category anchor brands.

Our work in food is visceral. It's immediate. It's supremely intimate to serve a role in preparing the daily bread for people across our planet.

Are you part of the problem, or part of the solution? If you don't automatically align with the solution end of that equation, you might want to think about your overall messaging to consumers, and to the industry overall.

Over the past few months, after nearly two years of disruption, I've been getting back into the saddle, visiting with the industry across the many pathways I carve through the course of my work.

During the recent and highly successful in-person PACK EXPO, Jorge Izquierdo, vice president of market development for PMMI, passed along some highlights from his 2021 PMMI "State of the Industry" report, including data noting a significant uptick in packaging equipment purchases.

One of the best parts of my job is traveling around this great country to visit with snack and bakery companies, some of which have helped define this industry for over a century. I'm always humbled to hear their pioneering stories of perseverance and success - and honored with the privilege of telling their stories to the world.

When I travel, or throughout the always-lively and competitive greater Chicagoland grocery industry, my home market, I revel in visits to unfamiliar grocery and convenience stores. Instantly immersed, strolling the perimeter and aisles, eyes darting to end caps and standalone displays, I'm a true omnivore awash in the thrill of the hunt for something new and delicious.

The COVID-19 pandemic has multiple lessons for the snack industry. Overall, the snack industry has had a strong, up year. But the degree of a "COVID bump" varied from category to category. As we emerge and plan for the future, recent, and current, product purchase behaviors can help provide a roadmap for what's to come.

As I've engaged (remotely) with the industry of late, I've heard myriad stories of hardship and determined struggle, of community support and selfless volunteerism, of ingenuity and fortitude. These core values, so central to true leadership, are what bridge the gap to unite us across this great nation.

Culinary history can bring powerful elements to storytelling, as seen in the origin of Mikesell's Potato Chip Co. and its Saratoga chips.