Thousands of exhibitors and products, informative educational sessions, and a special emphasis on private label deli, dairy and bakery products will form the focus of the Private Label Manufacturers Association (PLMA) 2015 Private Label Trade Show, taking place at the Donald E. Stephens Convention Center in Rosemont, IL, Nov. 15–17.

“Store Brands and Beyond” is the theme of PLMA’s 2015 Private Label Trade Show, recognizing that retailers are continuing to expand their private label programs into new categories, products and marketing concepts to go where no store brands have gone before.

The three-day show is expected to draw more than 4,500 buyers and executives from leading U.S. supermarkets, drug chains, mass merchandisers, wholesale clubs, convenience and specialty retailers, wholesalers, brokers, importers and others. They’ll be able to check out products and services offered by more than 2,700 exhibitors—including leading private label manufacturers—in three exhibit halls. The trade show floor will be open 9 a.m. to 6 p.m. on Monday, Nov. 16, and 9 a.m. to 4 p.m. on Tuesday, Nov. 17.

Buyers interested in expanding their stores’ international offerings will find international exhibitors and pavilions showcasing goods from Belgium, Brazil, Canada, China, Denmark, France, Germany, Greece, Israel, Mexico, the Netherlands, South Korea, Turkey, Vietnam and other countries.

Two special exhibits will return to this year’s show. PLMA’s New Product Expo will spotlight new and unique products being offered by exhibitors and help buyers navigate the vast assortment of products on the show floor. PLMA’s Idea Supermarket will showcase private label programs, products and packaging from more than 50 leading retailers from across North America, Europe, Asia and Latin America. The latter exhibit is updated each year and presented live and online. Hours for both exhibits are 9 a.m. to 6 p.m. on Monday, Nov. 16, and 9 a.m. to 3 p.m. on Tuesday, Nov. 17.

New at this year’s show, PLMA will spotlight store brands in deli, dairy and bakery to encourage retailers to expand their offerings in these categories, and become more innovative in their assortment and product concepts. PLMA will feature a lobby display highlighting retailers’ efforts in deli, dairy and bakery, as well as offer a special seminar on marketing and merchandising 3–4 p.m. on Sunday, Nov. 15. PLMA news director Robert Vosburgh will moderate the seminar. In addition, PLMA will unveil the findings of a new study regarding consumers’ shopping attitudes and buying behavior toward these categories.

The 2015 Private Label Trade Show also will give attendees numerous opportunities to learn more about the latest industry research, marketing and retail trends. PLMA’s Executive Education Program, offered in conjunction with St. Joseph’s University, will be held Nov. 14–15. Separate registration is required. For information, contact Sylvia Stein at or (212) 972-3131.

On Sunday, Nov. 15, show-goers can also choose from two educational sessions and a workshop, as well as attend a networking event. Jim Wisner, founder, Wisner Marketing Group, Libertyville, IL, will moderate a general session titled “Digital Retailing” from 2–4 p.m. Vosburgh will moderate the “Store Brands Deli, Dairy & Bake” special session from 3–4 p.m. Also from 3–4 p.m., Wayne Redfearn, owner, Caliber Sales & Marketing, Orange, CA, will moderate a broker workshop. Attendees can relax with friends and colleagues at PLMA’s Opening Night Reception, which will be held from 7–8 p.m.

The Keynote Breakfast will be held on Monday, Nov. 16, from 8–9 a.m., immediately before the trade show floor opens. Dan Schulman, CEO, PayPal, San Jose, CA, will be the speaker. Tuesday’s PLMA Live! Breakfast also will be held from 8–9 a.m. It will feature international speaker and retail futurist Howard Saunders.

 For more information about the 2015 Private Label Trade Show, visit